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OPERATION RESTART: HOW EAA MEMBERS PLAN TO REOPEN
Published by Gordon Masson on 17 February 2021
O2 Arena Prague is a member of the EAA
image © Bestsport as
As the European Arenas Association marks its 30th anniversary, Gordon Masson finds out how its members plan to get back up and running.
When the European Arenas Association (EAA) celebrated its 20th birthday back in 2011, the live entertainment industry was in the infancy of a record-breaking run, as live music, in particular, grew in popularity, and venues throughout the continent enjoyed the challenges of ever bigger visiting productions, attracting more and more eager fans.
A year ago, many of the EAA’s 33 member venues were predicting 2020 would deliver yet another record year, but the Covid-19 pandemic soon obliterated such optimism and ten months on from the beginning of lockdown measures, there is still no clear indication about when Europe’s arenas will be able to resume operations.
As a result, the EAA finds itself as the central hub for discussions about strategies for getting back to business, with members in constant contact to help plan how they can safely welcome artists and audiences back into their buildings while also protecting their staff and production crews.
“Our EAA conversations over the past year have highlighted that although we are all in a different situation, country by country and city by city, we’re all actually in the same situation when it comes to the use of the venues,” reports current EAA president John Langford.
“But having conversations facilitated by EAA membership between venue managers in Germany, France and the UK, for instance, alerts you to how people are responding differently and gives us the opportunity to learn from others.”
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