European Week of Sports

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European Week of Sports

The EAA is an official partner of the European Commission’s Sports Unit #BeActive European Week of Sports. This is a European Commission annual event that takes place across the EU during the last week in September designed to promote sport and physical activity, raise awareness of health-enhancing activity and develop inclusivity and diversity.

During the campaign week, many of our members get involved through the organization of events and activities in their arenas using the #BeActive branding and contributing to the #BeActive communication campaign, through events, media and/or social media strategy.

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