The EAA was founded over 20 years ago and today represents 34 leading European arenas across 21 different countries dedicated to hosting the most innovative and popular entertainment in Europe.


The SSE Hydro, Glasgow The SSE Hydro, Scotland's largest purpose built music and live events arena opened in September 2013 on the site of the Scottish Exhibition + Conference Centre (SECC). Since opening, the arena has played host to international music stars as well as global entertainment and sporting events.
Designed by acclaimed architects, Foster + Partners and with a seating capacity of 12,000, The SSE Hydro will stage around 140 events per annum. The new arena has augmented the SECC's existing facilities and aspires to attract an audience of 1 million visitors each year which will position it in the top 5 busiest indoor music arenas in the world.
The arena has been designed to be a flexible space, accommodating a wide range of concerts and events; the seats and staging can be reconfigured to provide a capacity of 12,000 (everyone seated) or up to 13,000 (standing in performance bowl).
Scotland has a real passion for music, with 59% of the population attending live music events each year, ranking higher than any other part of the UK.
The creation of The SSE Hydro means that Scotland is now able to offer up a custom built entertainment venue for global, iconic stars. In the past, promoters have had to turn away touring artists as there simply hasn't been a suitable venue. The creation of The SSE Hydro is the perfect solution to this.
The venue is partnered with SSE, Clydesdale Bank, Coca Cola, Levy Restaurants, ScotRail, Heineken, Kettle Chips, Thomson, Sony and Raymond Weil.


www.thessehydro.com     info@secc.co.uk




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